Business Consulting and Strategic Communications
The team at BizTalk draws on a lifetime of expertise to provide major clients in the travel, real estate, and luxury lifestyle industries with brand positioning, narrative, and association solutions that have been painstakingly studied and thoughtfully evaluated.
The team is in charge of leading the organization’s crisis communications response and collaborates closely with international offices on strategy execution.
Whether you want to develop your reputation, publicize a product launch, present a new reference, attract investor, there are no secrets – you have to communicate.
Build Profile & Credibility Seamlessly
Executing a strategic communications campaign is an essential service required to build profile and credibility. Businesses that clearly understand the principles of strategic communications and employ them regularly have a competitive advantage.
Leverage Our Expertise
At Sherpa Communications, we recognize how important it is for companies to build a strong narrative that appeals to a wide range of stakeholders while providing our clients with unique insights and expertise using the depth of our business consultants’ experience.
Manage Reputation
We develop in collaboration and consultation with your marketing team a strategic communications plan, which embodies the agreed narrative and cross-references the strategic engagement program to build confidence and reputation across an organization. Our marketing and communications strategies are developed to map objectives to your business outcomes. Should you need more in-depth business guidance and management consulting services, we can support with that as well.
Media Relation
The core of what public relations specialists accomplish on a daily basis is media relations. It entails having a thorough awareness of the media landscape and cultivating relationships with the press in order to assist them in producing articles that appeal to readers and convey a brand’s messages at the same time.
As earned media is so important to maintaining a brand’s reputation, every client program or campaign must focus on it. In order to maximize the quality and amount of client press coverage and thought leadership through influencer marketing, BizTalk Media continuously improves its media relations strategies by utilizing data to identify emerging trends that are ripe for media comment and campaigns. No task is finished unless its effect is evaluated.
Here are some benefits of using excellent media relations for businesses thinking about investing in PR:
Increasing brand recognition is a difficult task. The market is flooded with businesses vying to remain prominent and “Top of Mind” with consumers. It is frequently difficult for any business or personality to stand out without the proper communications plan to the correct audience. An organization can gain recognition and create a solid foundation of devoted clients by raising brand awareness through media publicity. A media outlet’s coverage of your story or brand is an endorsement from a reliable and priceless source.
Long-term, media relations can promote sales.
Nowadays, consumers only make purchases after conducting some research and asking for opinions. Because of this, media relations and press coverage are the best sources of information for influencing customers at every stage of the buying process.
Collaborations between companies, celebrities, industry thought leaders, and social influencers are another way to engage consumers. At BizTalk, we create and carry out specialized influencer marketing plans based on the distinctive Character and objectives of each client.